Happier Outdoors
Practical articles about hiking, camping, and spending more time outside.
I have spent 22 years building online businesses. Today, my wife Ashley and I run a portfolio of outdoor, running, and slow-travel brands.

I build and operate content sites, from the technical setup and SEO to the editorial systems that keep them useful and growing.
Before moving into online work, I spent four years in the Navy as an aviation electronics technician on helicopters, including serving as a plane captain. I later spent nearly a decade coaching endurance athletes when online coaching was still new.
Since 2015, Ashley and I have built and sold four niche content sites. We started with WordPress and later moved our current sites to Astro and Cloudflare Workers. We also spent six years traveling full time across the US and Europe, including extended stays in Germany, France, Italy, Scotland, and England.
Today, we run a portfolio of outdoor, running, slow-travel, and marketing brands under Mindful Roamers LLC. Outside work, I am a longtime endurance runner who prefers trails, quiet places, and small teams.
Ashley and I also volunteer web and email marketing help for the Yavapai Trails Association, which supports many of the local trails we use.

Helicopter avionics technician and plane captain with responsibility for safety-of-flight inspections.
Coached triathletes, cyclists, and runners for one of the first online endurance coaching companies.
Helped run a national handcycling race series and major cycling fundraising events for a Colorado nonprofit.
Ashley and I built, grew, and sold HelloTrail, Hawaiianly, Puplore, and CountrySilo.
Rebuilding on Astro + Cloudflare and running a portfolio of outdoor, running, and slow-travel brands under Mindful Roamers LLC.
These are the businesses and editorial projects I currently work on.
Practical articles about hiking, camping, and spending more time outside.
Slow-travel guides to Europe and the UK, based on extended stays.
A directory of more than 230 running clubs across the US.
A directory for finding local group fitness and wellness activities.
A nationwide directory of cycling events and bike shops.
Running advice informed by Zen and Japanese practices.
Digital marketing for small businesses and nonprofits.
Essays and practical ideas for personal growth.

The best place to reach me is LinkedIn.

My wife, Ashley, is also my business partner. Learn more about her at ashleytepen.com.